Hitachi Credit Privacy Policy 2024


This privacy policy describes the personal data collected or generated (processed) when you use Hitachi Credit’s websites (“Sites”) and mobile applications (“Apps”). It also explains how your data is used, shared and protected, your choices relating to it, and how you can contact us.

WHO is Responsible for the Processing of Your Data?

The Hitachi Credit entity responsible for the processing of your data will depend on how you interact with Hitachi Credit’s Sites and Apps and where you are located in the world. The relevant Hitachi Credit entity is referred to as “Hitachi Credit”, “our”, “we” or “us” in this privacy policy.

Please review our List of Local Entities for the name of the Hitachi Credit entity responsible and the appropriate contact information.

What Personal Data Do We Collect and WHEN?

We ask you for specific personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Sites or Apps.

This personal data includes your:

contact details, including name, email, telephone number and, shipping, billing address;

login and account information, including screen name, password and unique user ID;

personal details, including gender, home town, date of birth and purchase history;

payment or credit card information;

images, photos and videos;

data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size);

fitness activity data provided by you or generated through our Sites or Apps (time, duration, distance, location, calorie count, pace/stride); or
personal preferences including your wish list as well as marketing and cookie preferences.

We collect additional personal data from you to enable particular features within our Sites and Apps. For example, we request access to your phone’s location data to log your run route, your contacts to allow you to interact with your friends, your calendar to schedule a training plan or your social network credentials to post content from an App to a social network. This personal data includes your:

movement data from your device’s accelerometer;
photos, audio, contacts and calendar information;
sensor data, including heart rate and (GPS) location data; or
social network information, including credentials and any information from your public posts about Hitachi Credit or your communications with us.

When interacting with our Sites and Apps, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this privacy policy below. This data includes:

Device IDs, call state, network access, storage information and battery information; and
Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags.


We comply with local laws and do not allow children to register on our Sites or Apps when they are under the legal age limit of the country in which they reside. We will ask for parental consent for children participating in Hitachi Credit experiences and events.

TOOLS to Manage What Personal Data We Collect

When using our Apps and Sites, we also provide in-time notice or obtain consent for certain practices. , For example, we will obtain consent to use your location or send push notifications. We may collect this consent through the Apps or Sites or using the standard permissions available on your device.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarise yourself with and use the tools available on your devices.

WHY and HOW Do We Use Your Personal Data?

We use your data in the following ways:

To Provide the Features of the Sites, Apps, and Services You Request

When you use our Sites and Apps, we will use your data to provide the requested product or service. For example, if you make a purchase on Hitachi or participate in an event or promotion, we will use the contact information you give us to communicate with you about the acquisition, development or advertising. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

If you use our Apps to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it in the App. Your fitness activity data may include data you enter about your activity or data collected by your device during your operation such as location data and movement data. We may use this activity data to calculate further information about your events, such as distance run, or calories burned so that the calculated information can be provided to you as part of the functionality of the App.

In many cases, to use particular features within our Sites and Apps, you may need to provide Hitachi Credit with additional data or additional consent to use specific data in a certain way. For example, to use the heart rate tracking features of our Apps, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you consent, we will send you marketing communications and news concerning Hitachi Credit’s products, services, events and other promotions. You can opt-out at any time after you have given your consent.

If you are an existing customer of Hitachi Credit (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Hitachi Credit products or services where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other Hitachi Credit products or services – such as your use of Hitachi Credit’s Sites and Apps, your visits to or purchases made in Hitachi Credit stores, your participation in Hitachi Credit events and contests – to personalize communications on products and services that may be interesting for you.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits, and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps.

To Protect Our or Others’ Rights, Property or Safety

We may also use your data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal use, and violations of our Terms of Use and to comply with court orders, governmental requests or applicable laws.

For General Research and Analysis Purposes

We use data about how our visitors use our Sites, Apps and services to understand customer behaviour or preferences. For example, we may use information about how visitors to Hitachi search for and find products to understand better the best ways to organise and present product offerings in our storefront.

Use (Processing) of Workout Info

As discussed above, Hitachi Credit collects data about your fitness activity or physical characteristics and “Workout Info” to provide our Apps and other services. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures to protect and use this data and, where required by applicable law or under Hitachi Credit’s internal policies, will obtain your consent to use your Workout Info.

Other Purposes

We may also use your data in different ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Legal Grounds

We rely on specific legitimate grounds to process your data, depending on how you interact with our Sites and Apps.

When you purchase Hitachi Credit products from our Sites and Apps, we need your data to fulfil our contract with you. For example, we need your payment and contact details to deliver your order.
When you use our Apps, we rely on your consent for processing and for specific limited purposes to fulfil our contract with you (for example, for in-app purchases).
We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests.

SHARING of Your Personal Data

Hitachi Credit’s Sharing

Hitachi Credit shares your data with:

Hitachi Credit entities for the purposes and under the conditions outlined above.
Third-party service providers process personal data on Hitachi Credit’s behalf, for example, to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions, and administer certain services and features. When using third-party service providers, we enter into agreements that require them to implement appropriate technical and organisational measures to protect your data.
Other third parties to the extent necessary to (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Sites and Apps or violations of our Sites’ and the Apps’ Terms of Use and our policies; (iii) defend ourselves against third-party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting) to any other third party where you have provided your consent.

We may also transfer personal data we have about you if we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution or liquidation).

Your Sharing

When you use certain social features on our Sites or Apps, you can create a public profile that may include your screen name, profile picture and home town. You can also share content with your friends or the public, including your Hitachi Credit activity information. We encourage you to use the tools we provide for managing Hitachi Credit’s social sharing to control what information you make available through Hitachi Credit’s social features.

PROTECTION and MANAGEMENT of Your Personal Data

Encryption & Security

We use a variety of technical and organisational security measures, including encryption and authentication tools, to maintain the safety of your data.

International Transfers of your Personal Data

The personal data we collect (or process) in the context of our Sites and Apps will be stored in the USA and other countries. Some of the data recipients with whom Hitachi Credit shares your data may be located in countries other than the state in which your data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your data to recipients in other countries, including the USA, we will protect that personal data as described in this privacy policy and in compliance with applicable law.

We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the EEA or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your data transferred to these countries receives adequate protection by data protection rules; this includes signing the EU Standard Contractual Clauses, verifying the recipient has adopted Binding Corporate Rules or adheres to the EU-US and Swiss-US Privacy Shield Framework. Where personal data is transferred within Hitachi Credit, we use an intra-group data transfer agreement.

Retention of your Personal Data

Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a more extended retention period is required by applicable law). In general, this means that we will keep your data for as long as you keep your Hitachi Credit account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click here to learn more about: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Ireland, Luxembourg, Norway, Portugal, Romania, Slovakia, Slovenia, Sweden, Switzerland, United Kingdom.

YOUR RIGHTS Relating to Your Personal Data

You have the right to request: (i) access to your data; (ii) an electronic copy of your data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent to process your data, you have the right to withdraw your consent at any time.

If you like would to request a copy of your data or exercise any of your other rights, please use our Hitachi Credit Privacy Web form.

Opting Out of Direct Marketing

If you have a Hitachi Credit account, you can opt out of receiving Hitachi Credit’s marketing communications by modifying your preferences in the “view or change my profile” section of our Sites. You can also opt-out by adjusting your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. Alternatively, you can contact us using the details in the “Question and Feedback” section below.

Cookies and Pixel Tags

Hitachi Credit collects information, which may include personal data, from your browser when you use our Sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behaviour, purchases and indicated preferences, and (ix) access times and referring URLs.

Third parties may also collect information via Sites through cookies, third-party plug-ins and widgets. These third parties collect data directly from your web browser, and the processing of this data is subject to their privacy policies.

We use cookies and pixel tags to track our customers’ usage of the Sites and to understand our customer’s preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and get statistics so that we can improve our Sites. There are generally three categories of cookies used on our Sites:

Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Sites within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
Performance: These cookies allow us to improve our Site’s functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember your selected site preferences. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
Social media and Advertising: Social media cookies can connect you to your social networks and share content from our Sites through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Sites. In some cases, these cookies involve the processing of your data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and not allowing you to share content on social media.

You can always change your preference by visiting the “Cookie Settings” at the bottom of each Sites page.

We recommend installing a web browser plug-in built for a comprehensive and up-to-date summary of every third-party accessing your web browser (through Hitachi Credit Sites or otherwise). You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not function properly.

USING Hitachi Credit Sites and Apps with Third-Party Products and Services

Our Sites and Apps allow you to interact with various other digital products and services. For example, our Sites and Apps can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.

If you connect your Hitachi Credit account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Hitachi Credit activity on third-party social media platforms, the policies of those platforms govern the data that resides there.

Our Sites and Apps may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the sites or apps, or the privacy practices of the websites or apps.

CHANGES to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Sites and Apps. If we materially change how we process your data, we will provide you with prior notice, or where legally required, request your consent before implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in May 2018.

QUESTIONS and Feedback

We welcome questions, comments, and concerns about our privacy policy and privacy practices.

If you wish to provide feedback if you have questions or concerns or wish to exercise your rights related to your data, please use our Hitachi Credit Privacy Web form.

Our Data Protection Officer’s contact details are Hitachi Credit Privacy Office, Hitachi Credit 329- 339 Putney Bridge Road, Putney, Wandsworth London SW15 2PG UK

If you contact us with a privacy complaint, it will be assessed to resolve the issue in a timely and effective manner. You also have the right to complain about the relevant supervisory authority in the country in which you reside

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